SEO Fundamental Information

 

A website cannot make it without a strong SEO base. The result is a disappointment unless SEO is made with the right method. Quick and sudden rising ends with a quick and sudden fall. SEO ought to be made means confident rising without quick long jumps.

Creative Content: The necessary golden rule of SEO is the content. The originality of the content is important but creative and effective content is more important. Contents which contain useful information and news are more valuable for SEO. Therefore articles and article-like contents are the most appropriate ones for SEO.

On-Page Optimization: All the steps that you make inside the website are called on-page optimization. Suppose that you are playing a strategical mind game with Google bot and try to use your brain and creativity in this game.The source code of the page should be neat and tidy as much as possible. The right use of meta tags. Establishing H1, H2 Tag structure  using a stylesheet. Using alt tags and title tags on pictures and inbound links. Optimizing on-page URL address. Use the right meta tags correctly and pay attention to the meta tags-content relevancy.

Off-Page Optimization: After Google Webmaster Tools registration, important settings like sitemap, robots.txt, and geographic target are done. Search engine submissions to Google and other big search engines are carried out. After your website is indexed in Google, backlink construction process starts. The most important thing in SEO link building is the one-way link building. You shouldn’t use the reciprocal link building method. The number of links is not important for Google SEO. The important thing is the link’s quality, link’s value and the link’s relevance. Pagerank (PR) value does not have a higher priority in the relationship between SEO and Google.

Optimization process is a long and demanding process. Keep up the work with patience and never give up. Suppose that you’re raising your little baby to become a mature human. Make minor updates or changes when necessary so as to have a better optimised website.

Dangerous penalty steps in SEO: Don’t use a copy (stolen, plagiarized) content. Don’t use hidden text or links on the background with the same color. Don’t use cloaked pages, deceptive redirects, doorway pages or duplicate site and pages. Don’t get paid links and try to not make reciprocal link building. Never do spam links in SEO.

 

SEO Consulting

 

SEO is a challenging long race. The probability of your SEO success in this race also depends on the knowledge and experience level of your SEO consultant. SEO is a probability, not a mathematical guaranteed operation. None of professional SEO consultants guarantee Google first page or first row position. If they do, they shouldn’t do that. SEO does not consist of mathematical guarantee, it is utterly a probability. The probability of SEO success and being on the first page of Google increases by the right SEO consultant and the right SEO base.

One other important thing is preserving your successful position. Other mission of a SEO consultant is consolidating the high position after it is taken. The company owners and executives who knows SEO as it is the most valuable key of digital marketing intend to establish long-term trustworthy business relationships with SEO consulting companies. As a result both sides can always make money through this mutual relationship.